Press release submission is an often-overlooked method for spreading your message.While companies are willing to budget thousands of dollars for ad placement, many don't realize how much brand recognition can come from a few well-placed, newsworthy articles.
How press release submission works:
Most media outlets won't tell you this, but they don't spend as much time as you'd think looking for scoops.More often than not, the scoops come to the media in the form of a press release. Anytime you read news article with a byline attributed to «staff reports,» it's a good bet that the article started as a press release submission.
The media won't take reports from just anyone, though, and they won't give your article a second look if it doesn't adhere to journalistic guidelines regarding format, layout and the order of information. Beyond that, the writing must be clear, concise and obviously created by a professional, and the information included must be compelling.You can't just send a written ad for your company to a media outlet as a press release and expect results. More likely, your future messages will end up in the junk mail folder.
What makes an online press release service different:
You've probably already guessed that sending your press release to online outlets gives you far greater exposure than submitting articles to print mediums, but the advantages of taking your message online don't end there.On the Internet, the right press release can get you found by users long after traditional advertising would've expired.
Additionally, some Internet users block certain types of advertising while surfing the web. These potential customers can't be reached by traditional advertising at all.When they want to make a purchase, they go to the search engine and input the appropriate keywords.
Get your message optimized!
Press Release Pros can make sure that your polished, professional press releases reach not only the media, but the customers you seek.They are trained and experienced in creating great press releases that get picked up by media outlets, but they also research and apply the most popular and appropriate keywords. This means that when customers search the Internet for the products and services you offer, your message rises to the top.
When they compose your press release, they make sure that all of the links and web addresses are in place to direct customers to your site.The result: More visits, more clicks and more success for your business, at a fraction of the cost of traditional advertising.
Each time another outlet picks up your press release, you have the potential for hundreds or even thousands more clicks. Each visit raises your ranking with major search engines, and each article created by Press Release Pros goes to thousands of outlets on the local, national and international levels.You get maximum exposure at a minimum cost.
Contact Press Release Pros today to learn more about the press release writing and submission Newswire Services they offer. You won't regret it.